Founded in 1990 by Aliza Jabès in Paris, Nuxe is a brand specializing in natural skincare. Its first major success was the Huile Prodigieuse (1991), a revolutionary multifunctional dry oil. Since then, Nuxe has become a key player in luxury natural cosmetics, present in 75 countries. It stands out for its iconic products such as "Rêve de Miel" and "Crème Fraîche de Beauté," and its constant innovation.
Core values
Developing respectful products, from formula to packaging
Ensuring virtuous supply chains and preserving biodiversity
Key segments
Hydrating care with Crème Fraîche de Beauté®
Hair with new products like Hair Prodigieux®
Hydrating oils with the famous multi-usage Huile Prodigieuse®
Sun Care protection and after-sun products with NUXE Sun®
Recent launches
NUXURIANCE ULTRA® Le Soin d'Exception Jour & Nuit
HUILE PRODIGIEUSE® Or Florale
NUXE customers
NUXE targets customers seeking natural, effective, and sensory cosmetic products, with a premium yet accessible positioning. Its primary audience includes women and men who are sensitive to eco-responsibility, well-being, and multi-functional products suited to active lifestyles.
Users praise the quality of the products, their pleasant textures, and unique fragrances, often described as "luxurious yet accessible." Huile Prodigieuse remains the favorite, with positive feedback on its
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