With over 60 years' experience, TENA is the world leader in bladder weakness and incontinence care. Let’s discover why.
Values
TENA's core values center around providing innovative, high-quality solutions that empower individuals to manage incontinence with confidence and dignity. They prioritize compassionate care, fostering trust and respect for personal needs, while committing to sustainability through eco-friendly practices and products that minimize environmental impact. TENA's mission reflects a deep understanding of its customers, aiming to enhance their quality of life and promote well-being at every stage.
Backround
TENA is a globally recognized brand specializing in incontinence care and hygiene products. It is owned by Essity, a leading company in the hygiene and health sector, headquartered in Sweden. TENA has been at the forefront of incontinence solutions for over 50 years, making it a trusted name in both individual and professional care markets.
TENA has established itself as a leader in product innovation, focusing on comfort, discretion, and skin health. Over the years, the brand has expanded its portfolio to include adult diapers, pads, protective underwear, skincare products, and bed protection solutions.
In addition to its product offerings, TENA emphasizes education and support, providing resources for caregivers, healthcare professionals, and individuals to better understand and manage incontinence.
The brand's origins are rooted in its commitment to addressing the sensitive and often stigmatized issue of incontinence with innovative, high-quality products tailored to a wide range of needs. From individuals managing light bladder leakage to those requiring advanced incontinence management, TENA offers solutions designed for people of all ages.
The brand is also deeply committed to sustainability, incorporating eco-friendly practices and materials into its products and operations to reduce its environmental footprint.,In particular, with the introduction of their TENA protects program.
Through its combination of experience, expertise, and a customer-focused approach, TENA has become a trusted partner in incontinence care worldwide
Segments
TENA's product segments are tailored to address the diverse needs of individuals and caregivers, focusing on comfort, protection, and skin health.
TENA Women
Discreet and comfortable products designed for women experiencing light to moderate bladder leakage. These include liners, pads, and underwear tailored to fit a woman’s body and lifestyle.
TENA Men
Specialized incontinence products for men, offering pads and protective underwear that provide discretion and security for light to moderate leakage.
TENA ProSkin
A range of products focused on maintaining skin health, including adult diapers, pads, and creams with dermatologically tested materials to prevent irritation and maintain moisture balance.
TENA Bed and Underpads
Protective bed covers and underpads designed to safeguard bedding and furniture from leaks while ensuring comfort.
TENA for Care Homes and Healthcare
Professional-grade solutions specifically designed for care facilities, including high-capacity products and tools to streamline caregiving routines.
Customers
Individuals
TENA offers a wide range of products tailored to meet the unique needs of individuals experiencing incontinence, ensuring they can manage their condition with confidence and dignity. The brand addresses the needs of people of all ages and in various situations, from light bladder leakage to more severe forms of incontinence.
Healthcare Professionals
TENA collaborates with healthcare professionals by offering high-quality incontinence solutions tailored to care homes, hospitals and clinics, and with pharmacies to ensure the availability of discreet, retail-friendly options for individuals managing incontinence.
Caregivers
TENA supports caregivers who manage incontinence for loved ones or clients. Products like TENA Flex and TENA Slip are designed for ease of use, ensuring comfort and dignity for care recipients while simplifying caregiving tasks.
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